The Seospidy team outside Bharat Mandapam, New Delhi.
E-commerce SEO is optimisation for online stores: making category and product pages rank, controlling duplicate URLs created by filters and variants, adding product structured data, and writing content buyers need before they purchase. Outsourcing it suits stores with large catalogues and small in-house teams.
What it includes
Category pages first
They rank for the broad searches; we give them copy, structure and internal links.
Product content
Unique descriptions at scale, written from your specs, not the manufacturer’s text.
Filters and variants
Canonical rules and indexing control so filters don’t create thousands of thin pages.
Structured data
Product, offer, review and breadcrumb markup that earns rich results.
Shopify and WooCommerce
Theme and app changes made in your store, logged and reversible.
Merchant feeds
Google Merchant Center feeds cleaned so free listings show your products.
Where stores lose search traffic
The same few problems turn up in almost every store we audit: category pages with no text, product descriptions copied from the manufacturer, filter URLs being indexed by the thousand, and out-of-stock pages returning errors. Fixing those comes first, because no amount of content helps while they’re there.
Writing at catalogue scale
For large catalogues we build a description template per product type from what buyers search and ask about, then write and edit to it in batches. You approve the first batch before we run the rest.
Commercial-kitchen stores and suppliers
Much of our product SEO is for equipment suppliers: Washmatic (dishwashers), Aster Technologies (commercial kitchen equipment) and Koffee Hubb (coffee machines). Their catalogues have the same problems as any store: many similar products, technical specs and buyers who research for weeks.
You send the brief tonight.
By email, WhatsApp or a shared folder, at the end of your day. We confirm we have it within one India working day.
We pick it up in New Delhi.
Our day starts at 9:30 am India time, while North America sleeps and the UK is waking up.
You read the work with your coffee.
Changes logged in the shared sheet, drafts in the folder, questions written down rather than waiting for a call.
Nothing goes live without your yes.
You approve each change, page and link. Your accounts, your decision, every time.
Most Promising Digital Marketing Agency, Delhi, 2023. More about us
Questions people ask
Do you work on Shopify Plus and headless stores?
Yes. On headless stores most of our work becomes specifications for your developers, which we write as tickets.
Will you write product descriptions?
Yes, from your specifications and in your brand voice, with an editor checking each batch.
Can you help with Google Shopping?
We clean and structure your Merchant Center feed and fix disapprovals. Paid Shopping campaigns can be added if you want them.
